Employee Spotlight: meet our New Business Manager Niels Sijtsma

Employee Stories
March 8, 2024
Meet Niels Sijtsma

Meet our New Business Manager Niels Sijtsma

Introducing Niels Sijtsma, our New Business Manager at 2theloo. With a passion for commercialising groundbreaking products and services, Niels embarked on his journey with 2theloo last November. What drew him to the role was the thrilling opportunity to introduce and market innovative access solutions, expanding the company's footprint beyond regular markets to major tourist attractions and high-footfall locations.

In his role, Niels shoulders the responsibility of establishing "turnstile as a service" as a well-known concept in the access service market. His primary challenge lies in making 2theloo's innovative solutions a recognised and sought-after choice for diverse locations. Despite the challenges, Niels takes pride in the successful collaborations his team has secured at iconic locations across Europe, with exciting developments yet to be unveiled.

On a personal note, Niels cites his father as his favorite superhero, attributing his inspiration to valuable life lessons and encouragement to make the most out of life. As we delve into Niels Sijtsma's role and experiences at 2theloo, we anticipate continued success in his endeavors and eagerly await more exciting collaborations on the horizon.

Thank you for joining us today, Niels. Let's start by learning a bit more about you. How did your journey with 2theloo begin, and what attracted you to the role of New Business Manager?

It's a pleasure to be here. I joined the 2theloo family on November 15, 2023. What drew me to the role of New Business Manager was the exciting opportunity to commercialize new products and services within 2theloo, particularly the innovative access solutions we're introducing to the market.

That sounds fascinating. Can you tell us more about your responsibilities at 2theloo and the recent developments in the company?

Certainly. As the New Business Manager, my main responsibility is to market our new products and services commercially. Recently, we've expanded our offerings to include access solutions, and we're now deploying these solutions beyond our regular markets. This includes major tourist attractions and places with high footfall.

It seems like an exciting venture. What would you say is your biggest challenge in your current role?

The primary challenge is establishing "turnstile as a service" as a well-known concept in the access service market. It's about making our innovative solutions a recognized and sought-after choice for various locations.

Moving on to your achievements, what are you most proud of in your role at 2theloo?

I take immense pride in the fact that our team has successfully secured some fantastic collaborations at iconic locations across Europe in a relatively short period. Unfortunately, I can't share all the details just yet, but there's more to come soon.

We look forward to hearing more about those collaborations. Now, what makes 2theloo a great place to work, in your opinion?

It's the people and the transparent communication at 2theloo that make it a fantastic workplace. The balance between having fun, achieving high performance, and personal responsibility is just right. It creates a positive and dynamic environment where everyone can thrive.

Finally, on a lighter note, who is your favourite superhero, and why?

My favourite superhero is my father. He taught me valuable life lessons, encouraging me to make the most out of life and be the best version of myself. His guidance has been my source of inspiration.

That's a beautiful choice. Thank you, Niels, for sharing insights into your role and experiences at 2theloo. We wish you continued success in your endeavours.

Niels Sijtsma: Thank you. It's been a pleasure.