Employee Spotlight: Rick van Dijk - Formule- & Project Manager at 2theloo

Employee Stories
June 3, 2024

In the spotlight: Rick van Dijk

Discover how Rick van Dijk uses his creativity and expertise to transform the toilet experience at 2theloo, from innovative concepts to groundbreaking projects.

How did your journey with 2theloo begin, and what attracted you to your current position?

From the very beginning, I was familiar with 2theloo when the first location opened in Kalverstraat. As a Formula Manager at Capi-Lux, I was immediately captivated by the striking and surprising concept. When I saw on LinkedIn that 2theloo had won a significant tender, I seized the opportunity. After contacting Loes Rhebergen, the discussions began, and I was able to start as Formula & Project Manager on September 1st. To this day, I have no regrets about taking this step.

Can you tell us more about your responsibilities within the company?

In my role, I am responsible for developing and implementing new and existing concepts for 2theloo. This includes further developing our modular model, integrating digital tools, and creating entirely new concepts like our 'unstaffed' model. I oversee the construction and delivery of these projects and am responsible for budget, quality control, and planning, in close collaboration with our building & construction team.

What is your biggest challenge in your current role?

The biggest challenge is to make a toilet visit a surprising experience for less money. This means optimizing construction processes, finding new materials and methods, and generating new revenue streams, for example, through retail or advertising. Despite the rising costs in the construction sector, I enthusiastically take on this challenge with my team.

Looking at your 2theloo experience so far: what are you most proud of?

I am particularly proud of the realisation of our new retail presentation concept in Utrecht HC and Antwerp, the facade of our flagship store in Antwerp, and our interactive digital washbasin for children and adults, including the surprising voucher deals.

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What makes 2theloo, in your opinion, a great place to work?

What I find immensely appealing is that we can quickly switch gears and achieve a lot with a small team. Everyone works from the same core values: we care, we surprise, and we deliver. This motivates and inspires us to challenge and strengthen each other. This makes 2theloo not only a great place to work but even the best for me!

Most important question: who is your favorite superhero, and why?

That's a tough choice because I have several. My parents are my biggest heroes because they have shaped who I am. From my passion for playing guitar, Jimi Hendrix is a huge inspiration; no one plays the instrument like he does. Daily, I find inspiration and surprises from various heroes who continuously help me learn and grow.